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parisaMSTFV/README.md

Hi, I’m Parisa Mostafavi 👋

Strategic Insight & Marketing Analytics Leader with 7+ years of experience driving data-informed planning, budgeting, and growth decisions in large-scale e-commerce environments.

I work at the intersection of strategy, analytics, and execution, partnering with leadership teams to translate complex business objectives into measurable, scalable decision systems.

What I Do

I design and lead analytics initiatives that directly influence:

  • Marketing planning and annual budget allocation
  • P&L ownership and profitability optimization
  • Investment prioritization under fixed constraints
  • Campaign effectiveness and ROI improvement
  • KPI driver analysis and performance acceleration

My focus is not only on building models, but on ensuring insights shape real business decisions.

Core Areas of Expertise

Strategy & Planning

  • Marketing Strategy & Planning
  • Budget Allocation & ROI Optimization
  • P&L Analysis and Margin Impact Modeling
  • Scenario-Based Investment Optimization

Advanced Analytics & Decision Systems

  • Customer & Product Segmentation Frameworks
  • Demand Forecasting & Scenario Modeling
  • KPI Driver Tree Design & WBR Automation
  • Campaign Effectiveness & Attribution
  • Optimization Models (Game Theory & Genetic Algorithms)
  • Personalization & Lifecycle-Based Targeting

Applied Machine Learning

  • Churn Prediction Foundations
  • Behavioral Pattern & Identity Analysis
  • Personalization Analytics
  • Automated Performance Monitoring & Alerting

Selected Impact

  • Reduced marketing spend by 20% through strategic segmentation
  • Improved demand forecast accuracy by 30%
  • Enabled up to 50% potential profitability improvement via strategic product selection optimization
  • Reduced manual reporting time by 60% through automated monitoring systems
  • Increased trend-driven conversion rates by 25%

Tools & Technologies

Python · SQL · Predictive Modeling
Tableau · Power BI
Advanced Optimization (Game Theory, Genetic Algorithms)
Demand Forecasting & Scenario Analysis
Git

Leadership

  • Led cross-functional Marketing Insights teams
  • Partnered with Marketing, Growth, Finance, and Category leadership
  • Mentored analysts and aligned insights with executive priorities

What You’ll Find Here

This GitHub presents structured case studies and analytical frameworks that demonstrate how strategy, analytics, and machine learning can be combined to drive measurable business outcomes — while respecting production and data sensitivity constraints.

Connect

LinkedIn: https://www.linkedin.com/in/parisa-mostafavi/
Email: parisamostafavi23@gmail.com

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  1. customer-segmentation-decision-system customer-segmentation-decision-system Public

    Strategic multi-dimensional customer segmentation decision system aligning marketing investment with profitability and ROI