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Completes CON-863

It has recently become clear that multiple customers consuming our bulk data API do not understand how it works, nor the role of incremental vs. full exports. This PR updates the Bulk Data section of the docs to make things clearer.

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Changes here:

  • Added warning banner about this not being a real-time replica
  • Added a paragraph in the introduction with a basic explanation of what the exports are
  • Reworked the "Export schedule and webhooks" section into two sections, one on how to use full vs. incremental exports, the other on webhooks.
  • Moved the section about "you can get the files from S3 or build a pipeline" below more basic information
  • Moved the section about file formats, location, and access above the long list of tables
  • Moved the information about the share_clicks and unsubscribes tables from the file formats section to the data schemas section
  • Minor grammar tweaks

@lavaturtle lavaturtle added the merge-candidate This PR is ready to be merged, once it is reviewed and tested label Jan 29, 2026
@lavaturtle lavaturtle requested review from anero and arrighik January 29, 2026 22:20
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@anero anero left a comment

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👍 Looks good!

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@arrighik arrighik left a comment

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Text looks good to me!

@lavaturtle lavaturtle merged commit 0f308d3 into mf-cs-documentation Jan 30, 2026
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@lavaturtle lavaturtle deleted the bulk-data-warnings branch January 30, 2026 15:26
lavaturtle added a commit that referenced this pull request Jan 30, 2026
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4 participants