Senior Shopify Specialist focused on performance, conversion, and scalable storefront architecture.

I design and build bespoke Shopify experiences using native platform capabilities — prioritising maintainability, speed, and measurable commercial impact.

• Structured Shopify theme architecture (Liquid-first development)
• Metaobject-driven systems & advanced native functionality
• Performance optimisation & Core Web Vitals improvement
• CRO-focused UX refinement across the full purchase journey
• App consolidation through platform-native solutions

Shopify is a commerce platform, not just a theme layer.

My work centres around:

• Building themes that scale with the brand
• Reducing technical debt and third-party reliance
• Improving frontend efficiency
• Translating design systems into performant storefronts

The objective is always long-term commerce infrastructure — not short-term fixes.

• Bespoke Shopify builds for scaling brands
• Performance-first theme rebuilds
• Custom product configuration and merchandising systems
• Internal tools to support marketing and operational teams

Shopify (Liquid, Storefront API, Metaobjects)
Modern CSS architecture
JavaScript (ES6+)
Performance diagnostics (Lighthouse, WebPageTest)

Freelance enquiries: https://www.merlyndesignworks.co.uk

Or connect with me on LinkedIn