diff --git a/generator/_scripts/cfdoc_linkresolver.py b/generator/_scripts/cfdoc_linkresolver.py
index d6d28bfdf..bf90c8f64 100644
--- a/generator/_scripts/cfdoc_linkresolver.py
+++ b/generator/_scripts/cfdoc_linkresolver.py
@@ -27,7 +27,9 @@
 
 JIRA_BASE_URL = "https://northerntech.atlassian.net/browse/"
 # Pattern to match Jira ticket references (ENT-1234, CFE-4567, etc.)
-JIRA_TICKET_PATTERN = re.compile(r"\b(ENT|CFE)-(\d+)\b")
+# (?<!/) skips tickets in URLs (/)
+# (?<!\[) and (?!\]) skips inside link text ([])
+JIRA_TICKET_PATTERN = re.compile(r"(?<!/)(?<!\[)(ENT|CFE)-(\d+)\b(?!\])")
 
 
 def run(config):